Raheem Sterling Offered Record-Breaking Extension by Nike as Commercial Interest Soars

Manchester City and England winger Raheem Sterling has been offered a record-breaking contract extension by Nike as they look to retain him as one of their global brand ambassadors.

The 24-year-old is currently tied into a deal that expires next year, but talks are understood to be underway over extending the partnership amid rumoured interest from rival sportswear brands Indeed, Puma and Air Jordan, who are a separate subsidiary of Nike.

Raheem Sterling

MailOnline Sport report that a contract running until 2023 has been offered to Sterling, which is among the most lucrative commercial deals ever offered to a professional footballer. Puma’s interest is thought to have led to a ‘game-changing’ offer being put forward to Sterling, while Air Jordan’s proposed deal is thought to be worth around £100m.

Sterling’s public profile has risen significantly over the past year or so, with a number of standout contributions on and off the pitch making him one of the most prized assets in world football.

For City, he has become one of their most prominent on-field performers and is widely regarded to be one of the most talented forwards the ​Premier League has to offer. His achievements have extended to the European and international stage too, with Sterling recently placing 12th in the prestigious 2019 Ballon d’Or rankings.

Off the pitch, ​Sterling is one of the highest paid players at City, earning around £300,000 per week. He has previously been linked with a move to Real Madrid, prompting the Premier League champions to open negotiations with Sterling over a new and improved deal that would see him not only become the club’s highest paid player, but the best paid player in English football.

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He has also become a prominent figure in the ongoing battle to combat discrimination within football, fronting a Premier League-led campaign called No Room for Racism, as well as speaking out, in interviews and on social media, in the aftermath of a number of abhorrent instances of abuse.

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