The Italians are renowned for their exquisite taste in all things fashion and design. From clothes, to cars, to furniture, they’re obsessed with making everything infinitely cooler. And it works.
While many see Milan as the most fashionable club in Italy (sort of by default) Juventus have got the style to back up their previous decade of success too. While the white and black stripes of the home shirt are always a welcome sight, they’ve also had their fair share of decent away kits, too.
Whether it’s a modern approach using muted tones, a pastel effort using shades of yellow and blue, or a hark back to their origins with the dashes of pink, they always take to the pitch in style.
Almost always, anyway.
With that in mind, here’s Juve’s ten greatest change kits.
Every now and then, Juventus celebrate their roots by releasing a standout pink kit. While a pink kit is always going to be polarising, it’s hard to find fault with this one.
Alessandro Del Piero was on fire this term, scoring 32 goals in all competitions as Juve wound up Serie A winners and runners up in the Champions League. Also in the squad were the likes of Zinedine Zidane, Antonio Conte, Edgar Davids and Filippo Inzaghi.
Who knew Kappa would be so cool in 2020?
That combination of yellow and blue is so striking, it’s so hard not to like.
While the traditionalists will immediately criticise the updated Juve badge (which…fair) we can look past it here. That blue neck, combined with the blue sleeve cuffs and the ‘Jeep’ sponsor creates a basic but beautiful effort.
Simplicity at its best.
The 2010/11 season was a rather disappointing one on pitch for the Old Lady. They finished seventh in Serie A and didn’t make it out of the group stage in the Europa League, but at least they did so poorly in style.
A change of pace from their usual colours, Juventus took to the field in a white base, with a green and a red jagged stripe down the centre. Topped off with a nice vintage collar, this goes under the radar as easily one of Juve’s greatest kits.
Another pink kit, another love it or loathe it situation.
While at a glance the Kappa effort might appear more nostalgically attractive, Nike’s take on Juve’s classic colours is more inventive and more sleek. The black star that wraps around the kit is incredibly unique and stands out well against the hot pink base.
This would likely be Juventus’ best ever pink kit, if it wasn’t for another certain pink effort. But we’ll get to that…
A modern take on classic club colours, there’s not much bad you can say about this. Nike nailed it.
A royal blue base with very subtle yellow accents, the shirt was topped off by a faded star effect that covered the torso. Simple, yet so effective in taking the kit up another notch.
They wore it in a largely successful season, too. I Bianconeri won the Scudetto – again – and finished runners up in the Champions League, second to an incredible Barcelona team.
Not one for the football traditionalists, Juve’s collaboration with ‘hypebeast’ skateboard brand Palace is everything wrong with modern football. And it’s so so good.
Palace teamed up with adidas to provide a collection of team wear for Juventus, including this incredible fourth kit. A take on the classic black and white stripes, it was spruced up with neon accents to make a truly one of a kind kit.
Your dad hates it.
It’s virtually impossible to get a combination like yellow and blue wrong – so when it’s done incredibly well, it’s better than ever.
Nike knocked it out of the park in this blend of modern and traditional. Classic Juve colours combined with a big vintage collar, but made to feel new with the slick black central line and black and white trim around the sleeves, and the sleek black ‘Jeep’ sponsor.
Topping it off, though, is the black and white on the collar. Absolutely unbelievable.
Ban all monochrome badges. Except this one. It’s perfect.
It’s a little bit odd when black and gold kits pop up in the lower divisions of football, but it’s hard to stay mad. No matter who uses it, it always looks incredible. adidas delivered big time with their first season of kits for Juventus, and this is no exception.
A simple template, with the primary sponsor coloured accordingly, and a peak Paul Pogba dabbing at every opportunity. Football heritage.
Before Nike and adidas could try their hand at making cool, slick blue and yellow kits for Juventus, Kappa had already been there and done it.
From top to bottom, this kit is immense. The huge yellow stars are so unique and are something you don’t see these days. The collar is flawless and the ‘Sony’ sponsor with the vintage Juve badge is so 90s it hurts.
Turn up to any bar or music festival with this and you’ve won.
How on earth is it possible to make a pink kit so outrageously stylish?
In their debut season, the brand with the three stripes got it spot on for Juventus. Their home strip was a classic, the black and gold third kit was a welcome change of pace and this pink away kit remains iconic.
Every element works so well with one another. The pink base is softened by hits of black and white, and the bursts of red give the shirt relief to create one of the greatest shirts ever. It helps that ‘Jeep’ are a great looking shirt sponsor, too.
The Old Lady bowed out of the Champions League at the round of 16 but completed a domestic treble in this season, making the kit feel all the more special.