Following on from the release of their most recent collaboration with BALR, Puma have unveiled their new collection of shirts with reimagined takes on Manchester City, Borussia Dortmund, AC Milan and Marseille’s kits.
James Maddison, Allan Saint-Maximin and Reinier Jesus were all part of the release of the 2020 capsule, which included the limited edition Future 6.1 boots and Future Rider Lifestyle shoe.
Young BALRs, representing their clubs ?
The @pumafootball x @balr collection is here. pic.twitter.com/YdcmbxywUG
— PUMA Football (@pumafootball) December 1, 2020
As part of an effort to blend football with fashion, the new Puma x BALR collection features BALR interpretations of four top European kits, mixing iconic home colours into stylish black jerseys.
The hexagonal patters first introduced in the Puma x BALR collection remain a prominent part of these shirts, with the shapes on each shirt following the same colourway of each team’s home kit. The City and Marseille shirts both feature blue patters, while Dortmund have yellow and Milan red.
Crafted using premium materials and unique designs, the shirts also feature BALR’s iconic branding as a subtle addition to the all-black shirt.
Whether you’re on or off the pitch, the new PUMA x BALR. collection has got your back.
The Fall 2020 collection features a subtle hexagonal pattern throughout, based on BALR.’s iconic branding, referencing the pattern found on footballs and football nets. ?#PUMA #BALR. pic.twitter.com/cdCb2RC6f1
— BALR. (@balr) November 17, 2020
BALR bases its designs on the lifestyle of professional footballers and is known for its premium fashion, travel products and accessories.
Combining the best of both BALR and Puma, this release focuses on combining football performance and fashion to create a sleek street-ready collection that bridges the the gap between football and culture.
For the BALRs around the world.@pumafootball ? @balr pic.twitter.com/3rxcOLZA5Z
— PUMA Football (@pumafootball) November 5, 2020
On the collaboration, David Bremond, Head of Product Line Management Teamsport at Puma, said: “BALR. are a truly authentic brand rooted in football and culture.
“This year we have added more assets to the collection, creating a unique lifestyle capsule. PUMA and BALR. follow the same path as we continue to push the boundaries of football beyond the pitch.”
The PUMA x BALR. collection is available from December 1st at PUMA.com, PUMA stores and select retailers worldwide.
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